A multi-million dollar contract, Associated Press Offensive Rookie of the Year honors, and three endorsement deals — life must be good for Cameron Newton.

One of his endorsers, ‘Under Armour‘, decided to highlight how Carolina’s quarterback spends a typical night out, with the help of DJ/producer AraabMuzik, who provides the musical backdrop in this sixty-second TV spot.

Check out Cam’s big screen debut below.

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We must protect this Panther!

Fast forward to Week 13, when the Panthers’ franchise signal-caller ran right back into the record books.

In the Panthers’ 38-19 rout of the Bucs on Sunday, Newton rushed for three touchdowns, pushing his season total up to 13, while breaking Steve Grogan’s single-season NFL record for rushing scores by a quarterback.

Newton, who basically won the game on his own volition, scored from one-yard out each time. The former Heisman Trophy winner did it all, finishing with 204 passing yards, 54 rushing yards, 27 receiving yards and four total TDs in a dazzling effort.

With four games and 703 yards to go, Newton has a good shot at hitting the 4K mark through the air. Whether he accomplishes that or not, one thing is undeniable — Newton has had a rookie campaign for the ages, and is cementing himself as a sure-fire superstar in the making.

In the wake of the team’s 28-21 loss to the Cardinals, Newton finished his day with this eye-popping stat-line: 24-37, 422 yards, two touchdowns, and one interception. He also added 18 rushing yards and a score on the ground.

The whopping total shattered Peyton Manning‘s previous NFL record for passing yards by a rookie quarterback in his pro debut — 302 in 1998.

It was an incredible showing for the reigning Heisman Trophy winner, as he displayed a quick release, good touch on the ball, and the knack to bail himself out of danger with his legs. His first career touchdown pass, a 77-yard bomb to Steve Smith, set the stage for what would be a performance for the ages.

It appears he’s everything the Panthers hoped he’d be when they selected him No. 1 overall and handed him $22 million as the face of the franchise.

It’s just one week, and the Cardinals defense isn’t exactly the ’85 Bears, but Newton virtually cemented himself as the starter for the duration of the season. He’ll face a much tougher test at home in Week 2 against the Packers.

During the third quarter of the ‘Cats-Cards tilt, linebacker Jon Beason had to be carted off the field with an apparent ankle injury. He will not return to the game, and was replaced by Dan Connor in the starting lineup.

Beason, who signed a $50 million extension prior to the season, was running after Arizona tight end Jeff King when he fell to the ground without any contact, immediately grabbing at his leg. He had already been battling an Achilles’ injury; there’s no word on whether or not he re-aggravated it.

It’s never a good sign when a player goes down on his own volition, so there’s a very real chance he could be out for several weeks — possibly the season, depending on the severity.

We should know more in the hours to come.

According to the Gaston Gazette, the Panthers signed safety Charles Godfrey to a five-year, $27.5 million contract extension Friday. Per his agent, Doug Hendrickson, the deal includes $12.4 million in guarantees.

“He’s on top of the world and he’s thrilled because this is what he wanted,” Hendrickson said. “He really loves the new defense and the staff and everything about the organization. They stepped up big time.”

Godfrey is the sixth Panther to be extended this offseason, joining Charles Johnson, Jon Beason, DeAngelo Williams, Ryan Kalil, and James Anderson. And like his fellow teammates, Godfrey deserved the significant pay bump.

A third-round draft pick in 2008, Godfrey, who earlier was named a team captain, has started 43 games over the last three seasons for the ‘Cats, notching seven interceptions, six forced fumbles, and 18 passes defensed.

A college cornerback, the Panthers will move him around the defensive backfield this season, switching between safety and corner in Carolina’s nickel package.

Only 25-years-old, Godfrey should prove his worth in the secondary for the duration of his new pact.

Following the team’s final exhibition game against the Steelers on Thursday, coach Ron Rivera announced that Newton will be the one under center September 11, likely running for his life against facing the fierce pass-rush of Justin Tuck, Mathias Kiwanuka and the New York Giants.

What’s notable about the Panthers’ preseason finale? Newton notched his first career touchdown pass, leading a touchdown drive in his only action. He also recorded a 19-yard gain on a nifty scramble. It was apparently enough to hold off Jimmy Clausen, his main “competition.”

All in all, Newton’s stat-line in his first four professional games reads like this: 42% completion percentage, 300 passing yards, one passing touchdown, 86 rushing yards, and a touchdown on the ground.

He wasn’t a world beater, and it’s not saying a whole lot, but Newton, up to this point, has done enough to beat out Clausen, who looked like he had no business on an NFL field last season.

It’s all semantics, anyway. The reigning Heisman Trophy winner was going to get the starting gig inevitably; the potential face of a franchise doesn’t typically ride the pine for too long.

According to ESPN’s Adam Schefter, the Panthers signed Ryan Kalil to a six-year, $49 million deal, including $28 million in guarantees. The new pact makes Kalil the richest center in league history.

Previously the team’s franchise player, Kalil was set to earn $10.2 million this season under his tag designation.

Kalil was Carolina’s second-round selection in 2007, and has blossomed into one of the top-tier players at his position. Since stepping into the starting lineup in 2008, Kalil has yet to miss a game and was selected to the Pro Bowl in each of the last two seasons.

Only 26-years-old and barely into his prime, Kalil should get used to snapping the ball to quarterback Cam Newton as that duo will be together for at least the next half decade.

According to SportingNews.com, defensive tackle Ron Edwards suffered a torn triceps muscle during practice on Thursday. It’s not currently known how much time Edwards will miss, but these types of injuries are usually of the season-ending variety.

On the same day, rookie offensive lineman Zack Williams tore his ACL and is expected to undergo surgery, claiming his 2011 season.

Coach Ron Rivera is scheduled to discuss these injuries in greater detail on Saturday.

Edwards signed a three-year, $8.25 free agent deal with Carolina last week. The eleventh-year veteran, formerly with the Bills and Chiefs, was tabbed to add a run-stopping presence to a Panthers defensive line that desperately needed a large presence in the middle. Edwards has 192 tackles and 15.5 sacks for his career, and probably won’t get a chance to add to those totals this year.

Although the pickings are slim, look for the ‘Cats to scour the waiver wire for Edwards’ replacement.

Williams was the team’s sixth-round pick in April’s draft. The Washington State alum has experience at center and left guard, but wasn’t going to contribute this season with Ryan Kalil and Travelle Wharton entrenched as starters.

Expect both players to hit the injured reserve list shortly after Rivera addresses the matter.

Per ESPN’s Adam Schefter, the Panthers have agreed on a four-year, $22 million contract with Cam Newton. The deal, which is fully guaranteed, also includes a fifth-year, non-guaranteed option worth $14 million.

NFL Network’s Jason La Canfora was right on the money — literally. His sources told him earlier in the month that Newton’s contract would have a total value around $35 million, give or take a few pennies.

Under the new rookie pay wage, Newton’s pact is a far cry from No. 1 overall picks of years past. As a basis for comparison, Ram quarterback Sam Bradford received a $78 million deal with $50 million in guarantees last year.

Even though he lost valuable practice time with the lockout claiming the entire offseason, Newton will head into camp with a fair shot to win the starting job.

It’s inevitable that Newton will eventually take over. Otherwise, Carolina wouldn’t have gambled on him with the hopes he can become the face of the franchise.

Per NFL Network’s Michael Lombardi, the Panthers and DeAngelo Williams have agreed to a five-year, $43 million contract that includes $21 million guaranteed.

The 28-year-old Williams was the top free agent running back on the open market and general manager Marty Hurney wasn’t going to let him get away.

The Dolphins and Broncos were thought to be seriously courting D-Will, but were both beat out by Carolina’s staggering offer.

This is the second time in as many days that Hurney broke out the checkbook in order to re-sign their key free agents. Defensive end Charles Johnson received a $76 million deal on Wednesday.

With both players under contract for the next several years, maybe the Panthers will now set their sights on other team’s talent.